Senti Partners wears its heart on its name.
Senti, from the Latin root sentīre (to feel, perceive, think, experience) to modern Italian sentire (to feel, to hear, to listen). This captures a posture to working collaboratively: to begin by listening rather than speaking. Listening and hearing, and by hearing, perceiving. Both the need and the opportunity.
Then there is feeling, and the link between feeling and perceiving. This is key to creating brands, communications and campaigns that 'grip' the viewer. It is by capturing the heart, that we create the space for the head to hear. Emotional connections that give way to rational action, informing behaviour in response.
Partners, because it begins with two long term collaborators, friends and peers. A proven dynamic in impact and recognition. Melinda and David are growing a team of partners – mutually invested, driven, and accountable.
Partners too with each of our clients. Leading together and working intuitively and proactively to shared success. With respect and admiration.
Why choose Senti?
For the public sector and not-for-profits
We understand the need to foster new and different behaviours to address problems that affect us all. How to make the complex readily accessible for the masses and to individuals with different needs.
Both our founders have worked extensively with and within state and federal government - delivering population-wide, through-the-line behaviour change campaigns, and defining and activating brands for agencies and initiatives.
Both have also worked closely with charities, community organisations and social enterprises, large and small, to motivate their followings and challenge their stakeholders.
Our knowledge is deepest in areas of energy and climate transition, as well as community cohesion through arts, culture and education. Both practices and institutions.
For private sector businesses
We partner with executives and senior leaders to close the gap between strategic intent and operational activity. Using intelligence and creativity, we shape behaviour for individual, organisational and societal impact.
That might look like employer branding and activation of EVP, organisational development, and strategic resets and repositioning. It sees us elevate brands and create market momentum.
Regardless of our assignment, we invest beyond transactional delivery. Becoming trusted advisors and helping build internal capability and connection.
